BCI cotton

The Benetton Group has been a member of the BCI (Better Cotton Initiative), the world’s largest program dedicated to the sustainability of cotton, since 2017. Following the guidelines of the program, we began sourcing cotton grown and harvested by farmers who have been trained to minimize the use of fertilizers and pesticides, use water and soil in a sustainable way and promote principles of fairness in labor relations.
In recent years we have reached a BCI cotton level equalling more than half of the total annual requirement. Our goal is to achieve 100% sustainable cotton (organic, recycled and BCI) in our collections by 2025.